Charismatic pets have taken over the Internet. There are more and more accounts of pet bloggers on social media – pet influencers who are able to draw attention to publications and advertising and influence the opinion of their audience. Fluffy’s owners post interesting and funny photos, videos, stories, and tips, garnering millions of views. Thousands of people follow the pages of Dogs, Cats, Rabbits, which have gained mega-popularity and become global stars on the Internet.
Animals on social media
The first pet influencers appeared by accident, when the pet’s owners decided to create a separate account for it so as not to oversaturate their own feed with photos of their pet. Facebook, Instagram, and YouTube channels contain many pet accounts. Four-legged friends have hundreds, thousands, and even millions of followers. They do not get involved in scandalous stories, as it happens among bloggers and influencers, so they have a high level of trust.
People like to watch animals
People love to watch memes, photos, and videos of animals on social media – it’s the easiest way to cheer up. Such publications do not contain serious texts or upsetting information, but rather a wave of positive emotions.
What do pet influencers post?
Fluffy talks about life among people: traveling, resting, sleeping, eating, walking, grooming-the daily concerns of animals-presented in a positive or humorous format, attracting followers.
Advertising.
Advertising is the main source of income for both ordinary bloggers and pet influencers. Tails advertise various products and services on the Internet. Social media readers are more likely to perceive videos with animals.Strangely enough, information posted on behalf of a Cat or a Dog is more trusted than information from people. Animals are involved in many projects and make good money on their popularity. The main advertisers are pet product companies, although other brands are also interested in pet accounts. Videos with furry pets have a large number of fans and inspire readers to buy products ranging from pet food to various products, cosmetics, clothing, household appliances, computer games, etc.
How influencer animals enrich their owners
Pets from Instagram, Facebook, and YouTube channels are like real stars, appearing on TV shows, doing commercials, and being published on the covers of magazines, not only specialized but also fashion publications such as GQ and Esquire. Special agencies that promote the pages of animal bloggers help owners of popular accounts to cooperate with advertisers.
Profit from advertising placed on a pet influencer’s page depends on the number of followers, content format, and placement methods. The owner of a petfluencer account with 100 thousand followers or more can earn several hundred dollars per ad, and with several million followers – tens of thousands.
Souvenirs, T-shirts, postcards, and pillows with images of the famous Tails are another way to make good money. Sometimes readers of the pages ask account owners to launch an advertising product to buy a unique item.
Here are some tips on how to make your pet a social media star:
- Determine your Pet’s personality and character: smart, traveler, trickster, bully – write posts to match this image.
- Create an aesthetic image.
- Make regular posts and use hashtags.
- Interact with your followers and respond to comments.
- Shoot funny moments from your pet’s life to cheer up your readers.
You can make your four-legged friend famous and popular on the Internet, earn money by promoting your Pet’s account, but remember that animals cannot work hard, it is difficult to make them take the right shot, be cheerful and active when they are already exhausted and tired. Communication with Fluffy should bring joy and pleasure to both you and your pet.
The most famous pet influencers
Nala the Cat is a Guinness World Record holder with more than 4.5 million subscribers. Her income exceeded $100 million.
Doug the Pug is a popular blogger with over 4 million followers. The dog has been featured on the covers of several calendars and appeared on the pages of the New York Times.
Fox Uniper is an Instagram star with over 3 million followers. The fox with a constantly smiling face always looks happy.
Venus the cat is a tortoiseshell cat with a unique pattern on its face and eyes of different colors, and has over 1.9 million followers. A photo of the extravagant chimera cat was published by the authoritative National Geographic magazine
Coby the cat, a fluffy blonde with blue eyes, has more than 1.7 million followers.
Puma Messi is a model with over 1.5 million followers.
Motimaru the Cat is a Guinness World Record holder with over 1.4 million subscribers. The videos about the cat’s everyday life are gaining millions of views.
Jiffy Pom, the most famous and popular dog on the planet, set a world record for running on two legs. He has more than 9 million subscribers and has appeared in videos by American singer Katy Perry.
Ukrainian pet influencers
Ukraine has its own popular animal bloggers – Stepan the Cat and Patron the Dog. They have become famous all over the world.
Stepan the Cat from Kharkiv has been a favorite of the online community since the first quarantine. The animal influencer was invited to the events of the Valentino fashion house and the French magazine Vogue. He is a player of the Shakhtar football club. At the Cannes Film Festival, Stepan the Cat received the World Influencers and Bloggers Awards. His mission is to support charitable initiatives, including raising funds to help animals affected by war.
Jack Russell Terrier Patron is the face of the State Emergency Service of Ukraine. In the de-occupied territories, the dog helps sappers and rescuers detect explosive devices. Patron received the medal “For Devoted Service” from the President of Ukraine, became the face of a mobile application for rescuers, is depicted on murals, and is a favorite of children and a brave cartoon character.
Animal bloggers post truthful information about events in the country, raise funds for humanitarian aid, and draw the world’s attention to the war in Ukraine.
Conclusion.
Every day, the number of animal influencers on the Internet is increasing, bringing joy and positivity to our lives, drawing attention to pressing issues of the day, and influencing public opinion in various information segments.
Every year, famous pet influencers gather at PETCON, a global conference. Guests of the festival can meet and talk to legendary animal bloggers, and in a special “adoption” section, they can take a Fluffy for themselves. During the event, global brands present their products.
This year, the big pet festival will take place in Los Angeles on October 4-5. All proceeds from ticket sales will go to the Wallis Annenberg Petspace Animal Emergency Fund.
In 2024, more than $21,000 was raised.
